For example, you can compare your property with all properties in the “All Hotels and Accommodations” industry in the United Kingdom that receive 500 to 1000 average daily sessions. Having a fast website is essential for user experience, your conversion rates and search engine optimisation. Across all industries, tablet users had the lowest bounce rates (42), followed by desktop users (45), and, finally, mobile users (49). Your click-through rate offers insight into how many of your total subscribers are visiting your website and ultimately convert through email. You can further refine the data by geographic location and select from seven traffic size classifications, allowing you to compare your property against properties with similar traffic levels in your industry. Our 2021 Digital Experience Benchmark Report found that almost 1 in 2 visitors would rather leave than spend time on your site. Quantitative performance metrics, like: Prioritize your projects for your service strategy. Analyze and optimize your website with PageSpeed tools Analyze with PageSpeed Insights Get your PageSpeed score and use PageSpeed suggestions to make your web site faster through our online.

You can choose from over 1600 industry categories, using a menu in the Benchmarking reports. Elements of the benchmark report Compare against reference-groups. Collect essential insights about how visitors are using your site with in-depth page view metrics like top pages, top referring sites, and demographics.

Website analytics benchmarks